Toyota's hot image can influence its competitors in several ways.

First, it can draw customers' attention and make them consider Toyota as a top choice, reducing the potential customer base for competitors. This forces competitors to improve their products and services to attract customers back.

Second, Toyota's success can set a high industry standard, compelling competitors to enhance quality and innovate to keep up.

Third, its hot image may lead to changes in market share, as more people buy Toyota vehicles, leaving less market share for rivals.

To deal with Toyota's influence, competitors can focus on differentiating their products by offering unique features and benefits. They can also invest in marketing and brand building to increase brand awareness and loyalty. Additionally, competitors can strengthen their research and development efforts to introduce advanced technologies and designs.

Another solution is to provide exceptional after-sales service to enhance customer satisfaction and retention. By taking these steps, competitors can better cope with Toyota's influence and strive for success in the market.