Toyota is hot among young drivers for several reasons.

First, Toyota offers a wide range of models that suit different needs and preferences. Compact cars like Corolla are practical and have high usability for daily commutes and family use. SUVs like C-HR and IZOA have unique designs and good handling, appealing to young drivers who value style and performance.

Second, Toyota's reputation for reliability is well-known. Young drivers often look for cars that won't cause frequent breakdowns and costly repairs.

Third, Toyota has made efforts in technology and innovation. For instance, the Toyota Hybrid System (THS) shows its commitment to energy efficiency and environmental friendliness, which aligns with the values of many young people. Also, Toyota cars are often equipped with modern safety features and advanced infotainment systems, enhancing the driving experience.

In addition, Toyota's marketing and brand image play a role. It promotes a sense of quality and trustworthiness.

Overall, the combination of diverse models, reliability, technological advancements, and a positive brand image makes Toyota popular among young drivers.